IN the hope of controlling cases of sexual offences, Vodafone ATH Fiji Foundation launched its mSex education program in Savusavu over the weekend.
The program seeks to address sex-related issues in communities where sexual offences, defilement, rape and unprotected sex are prevalent.
Launching the program, Labasa lawyer and mWomen patron Ami Kohli said the program was also aimed at providing sexual health basic tips, sexually-transmitted disease prevention, women and men's sexual health, aging and talks on sexual intercourse to children.
"Like the doctors say, sexual health is related to heart health," he said.
"The program also aims to include sexual attitudes, sexual challenges men and women face, sexual hygiene, abstinence, tips on sexual nutritional health, pre-natal nutrition, managing sexual health problems, contraceptions, carnal knowledge and helping teenagers make informed decisions.
"We all know that two things are on top of the agenda, one is food and the other is sex.
If we don't make right choices in our eating habits, we get non communicable diseases and when we're not careful about sex, we end up catching a virus, cancer and many more diseases."
Sexuality, Mr Kohli said, was part of being human.
"Love, affection and intimacy all play a role in healthy relationships from childhood to old age," he said.
"You often hear about the importance of physical health, mental health and spiritual health, but feeling confident about your sexual health also is very important.
"Achieving sexual health allows healthy relationships and planned pregnancies and avoidance of diseases.
"That's why it's essential to be well-informed about all aspects of sexual health and what it takes to have a fulfilling sex life.
"Don't let embarrassment keep you from bringing up concerns or asking questions to your doctor or other health care providers," Mr Kohli said.
The mSex channel *538# will provide tips, access to doctors and counsellors through mobile technology, as people are shy to discuss this face to face with doctors and counsellors.