AS the first youth newspaper in Fiji, Kaila! has led the way in providing young readers with a new platform from which to express themselves, share experiences and learn about the world around them.
The newspaper, which is included as a supplement in The Sunday Times for the past four years, provides the perfect recipe to achieve such goals. Not only does it draw in its target audience with bright and eye-catching covers, but Kaila! has kept them coming back for more because of the content within its pages.
The Sunday Times editor, Ruby Taylor-Newton noted how "for each edition, we ensure that the articles compiled contain information about young people and the positive things they're doing for the betterment of themselves".
Such life stories act as examples for readers who can relate to them and learn from them too.
On one hand, the paper provides a means of light entertainment, including posters and song lyrics as well as information on more light-hearted topics such as sport and music.
However, it is equally as valued for its role as an educational tool.
When young readers are unsure who to turn to with the questions that face them in their teenage lives, Kaila! provides them with the answers, offering advice that covers hard hitting topics such as personal relationships, health and drugs.
The newspaper's success in involving its readers is also clear when one notes its four-year-old design your own newspaper competition.
The project requires secondary schools to sign up free to create their own newspapers in accordance with The Fiji Times layout, in the hope of winning prizes, which includes a stint in the newsroom for the most promising writers.
Ms Taylor-Newton commented how "we are grateful to have had the expertise of our previous graphics artist Mary Evans who was really the person working with the secondary schools to get their newspapers together, and guiding them on designs. Mary was here at the beginning of this project three years ago and was a familiar face with the teachers and students. Kaila!'s two winning awards for DYON — for 2011 and 2012 —were her final work with us and she would be proud to know that it's been a great success at the PANPA Awards".
As Kaila! continues to grow in popularity, its readership has broadened too. With teenagers passing it on to their parents and younger siblings, the issues it raises are reaching more and more people.
This has in turn led to a rise in the circulation of The Sunday Times itself, with children and youths as some of its biggest customers because they can relate to contents of Kaila!