LIVING a healthy life is an individual choice and something that should be taken seriously, says Vodafone marketing manager Shalendra Prasad.
Mr Prasad, who was chief guest at the Friendly North Festival on Saturday night said statistics on NCDs released by the Health Ministry showed an alarming trend of people affected.
"According to the ministry, 82 per cent of the population in Fiji die of NCD between the ages of 35 and 59 and a survey by Spinal Injuries Association confirms that 70 to 80 per cent become disabled before they die," he said.
"A lot of effort is being put in by the ministry and we hope that people will take these awareness messages seriously and change their eating habits.
"If the above health and wellness statistics are any indication of the state of health and wellness, then we are getting a very sick and less productive nation."
Mr Prasad said it would also mean an impact on our health infrastructure.