SHE'S not in for the crown or beauty, but to make sure that she makes a difference at this year's Hibiscus Festival.
And while many think the festival is about beauty and fashion, CJ Patel-sponsored Miss Weet Bix Vilimaina Matai thinks otherwise.
The Vanua Levu beauty will create awareness on the vulnerability of women and children during the festival at Albert Park this week.
The 22-year-old law student of USP said women and children were neglected most of the time.
Ms Matai said as a result of this negligence children were subjected to child labour.
"The Hibiscus is a fitting platform for these issues to be discussed and I am going to ensure that this will be the primary focus in society," she said.
"I am grateful to my family for their support especially my mother for believing that I can make a difference and be the voice of the voiceless."
The second eldest of four said without her family and sponsors, she would not be able to deliver this message.
"Women are patriotic and they need to be treated fairly in terms of decision making."
When asked whether she had what it takes to be crowned 2013 Miss Hibiscus the outspoken woman said her mission was not for the crown but to ensure her voice reached the people in Fiji.
"I don't believe it's a beauty pageant and the crown is just the extra recognition but what matters is the message you will deliver to the people of this nation."