THE 2013 Hibiscus Festival got off to a slow start but the excitement and hype picked up during the official opening at Albert Park yesterday afternoon.
Despite the hot sunny day, not many turned up to witness the live entertainment and enjoy the variety of foods displayed by stallholders.
For a number of stallholders, the morning fever was a bit upsetting because business did not seem to pick up at all.
Businesses along Victoria Parade came to a standstill when the contestants marched from Sukuna Park to Albert Park under a clear blue sky.
Stallholder Mark Lawrance said a lot of people were seen sitting under the trees enjoying the warmth of the sunshine instead of buying food and other items available at the ground.
Every year, the main attraction at the mother of all festivals are the contestants who vie for the prestigious Miss Vodafone Fiji Hibiscus title.
In 2009, the Hibiscus Events Group decided to introduce the Hibiscus Kings, Hibiscus Teens (both Prince and Princess) as well as the Lady Hibiscus categories.
Yesterday children enjoyed the amusement rides at the park and other activities that were provided by the sponsors.