TUI Macuata Ratu Wiliame Katonivere has called on landowners in Seaqaqa outside Labasa to give their idle land to farmers for cane cultivation.
Ratu Wiliame made the comment while opening the Seaqaqa Festival on Wednesday night.
He said Seaqaqa was one of the renowned cane-belt areas on Vanua Levu with diverse natural resources.
"Seaqaqa was once the pulse of activity and because of the expiry of land leases and political instability in the past, people have decided to move to other places," Ratu Wiliame said.
"Most of the land are idle in this district and it's only wise that landowners give it to cane farmers for cultivation.
"Seaqaqa will soon become a satellite town and this will mean more development.
"People need to change their mind-set and be part of the development."
Ratu Wiliame has also encouraged people in the area to work together in a bid to boost agricultural production.
"Given the diverse resources, it's only proper that people work together to enhance the agricultural sector with their farm produce."
He had said he would work with district chiefs to turn idle land into income-generating assets.