KEVAN Hall, an American designer whose specialty is to dress celebrities for formal functions, leads the international line-up of designers coming to the MHCC Fiji Fashion Week 2013, scheduled for October 1-5.
Fiji Fashion Week Ltd managing director Ellen Whippy-Knight said her team had worked hard to make the arrangements so that Hall could agree to come to the show.
Hall is the most high profile designer ever to come to the region and to Fiji Fashion Week and lists among his customers the Canadian singer Celine Dion, Desperate Housewives star, Felicity Huffman and Former Miss America and actress Vanessa Williams.
His presence at FJFW is not only a validation of the event but should also prove motivating for local and Pacific designers who will exhibit with him at the Established Designers Show, October 4, Mrs Whippy-Knight said.
"It's been a long time coming but we have finally reached the stage where someone of Hall's calibre would agree to come to Fiji, and so it's exciting times for Fiji Fashion," Mrs Whippy-Knight said.
"Kevan Hall designs dresses that attract the very top of entertainment, government and fashion in America.
"We were going out on a limb really, when we invited him.
"We had not been in contact before but once we got a hold of his details, we thought it was worth a try.
"It is like that in fashion, you take an opportunity on the off chance that people will like your work or your garments and then buy them.
"In the case of FJFW, we emailed him hoping he might know of Fiji, of the work we are doing and find it worth his time.
"We are extremely grateful that he has accepted our invitation to come."
Hall travels to Fiji a week out from the October show with his wife who is also his creative assistant.
FJFW is in touch with the US Embassy in Suva and with US-owned private companies for financial support to bring Hall over.
"FJFW would not be able to bring in much needed international influences were it not for the patronage of the international community in Suva.
"We get a lot of support from the Embassy of the United States of America, Embassy of the Republic of France, New Zealand High Commission and Indian High Commission and we are extremely grateful for that support."
FJFW aims to foster the development of Fiji Fashion by creating a platform for local designers to showcase their garments.
Regional designers, especially those who have their own national competitions in Samoa, Tonga, Wallis & Futuna and Cook Islands are also coming to compete at MHCC FJFW.
"We include one high profile designer from either Europe or the Americas, and some from our neighboring countries to ensure there is also the possibility for local and overseas designers to share and learn from each other."
Hall will participate at the Established Designers Show, speak at the Fiji Fashion Forum and participate at the fashion charity luncheon and panel discussion.
He will be in the country form September 30 to October 6.