CREST Chicken manufacturers Goodman Fielder will be the major sponsor for the annual Crest Agriculture Show for the fourth consecutive year.
Goodman Fielder Fiji general manager Chris Zaayman and Minister for Agriculture Lieutenant Colonel Inia Seruiratu yesterday signed a memorandum of understanding, once again giving Crest Chicken the naming rights to the show.
Lt-Col Seruiratu thanked Crest and Goodman Fielder for their years of support, and attributed to them the growth of the event into a "premier show in Fiji".
"The show has become a meeting place for all the major players of agriculture, fisheries and the forestry sector, including farmers, agriculture-related companies, exporters and government ministries."
Mr Seruiratu added the week-long show had attracted over 100,000 people in Suva in 2010/2011, and 16,000 people in Lautoka last year.
"Although the number in Lautoka may have been smaller, the West holds the largest number of farmers who visited the show and this was indicated by the robust increase in sales."
He also said according to the Ministry of Education, since the show started in 2010, there had been a significant increase in students enrolling in agricultural science.
Mr Zaayman said Crest Chicken's main objective was to support and help promote agriculture in Fiji.
"The annual Crest Agriculture Show forms part of an important strategy to encourage Fiji to become self sufficient in feeding itself.
"Enhancing the agricultural capacity is very important for now and the long-term."
The theme for the 2013 event is 'Agriculture for Fiji's Health and Wealth'.