THE importance of development co-operation between developing countries under the auspices of the Group of 77 countries should be highlighted through media campaigns, utilising traditional and social media platforms, says Prime Minister Commodore Voreqe Bainimarama.
He made the statement while opening the G77 High-Level Panel of Eminent Personalities of the South forum in Natadola yesterday.
"We must bolster our efforts to make the importance of South-South co-operation clear to our people," Commodore Bainimarama said.
"This means that we must promote wide public awareness campaigns about its benefits for the developing world through the full use of modern information technology.
"Mass media, including social media, has an important role to play and we should encourage its use as widely as possible."
Commodore Bainimarama acknowledged heads of State and dignitaries from 15 countries for taking time out and participating in the two-day forum, which he said would benefit all developing nations under the G77 umbrella.
The G77 Eminent Personalities of the South meeting ends this afternoon.