CAKAUDROVE farmer Emitai Ratalatala believes dedication and commitment to tilling the land rewards farmers with improved livelihood and eradicates poverty.
The farmer of two decades who sells yaqona at the Savusavu Market said there had been lots of talk on poverty and struggles in life.
"I do know we will all struggle but I also believe that if we work hard and remain committed to our work we will be OK," he said.
"Although the price of yaqona fluctuates at times, it does not affect me because I have customers whom I deal with so they keep buying from me.
"Living a successful and fruitful life is an individual choice. I believe that we reap what we sow and if we are not hardworking, we will struggle in life.
"It's about working hard. If you are lazy and fail to till the land, then we should expect to struggle in life but if you work on your land and commit yourself to your farm work or any other kind of work, then you will reap sweet rewards.
"The farm is a good source of money and financially supports families if we work hard on the land and remain committed. I have been farming for the past 20 years and paid my children's school fees."