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Surf show attracts 32 million global viewers

Tevita Vuibau
Wednesday, April 03, 2013

A MASSIVE 32 million people in countries around the world had their eyes glued to Fiji for 12 days last year as Tavarua Island Resort and Cloudbreak played host to the 2012 Volcom Pro.

These statistics were revealed by Volcom yesterday and according to Fiji Hotel and Tourism president Dixon Seeto, this can only increase the abundant interest already present in Fiji's surfing sites.

"Fiji has some of the best surfing sites in the world. The Volcom Pro is held at Cloudbreak but there are also many other sites in Matuku and Vanua Levu for instance," Mr Seeto said.

"While we have established a successful surfing industry already in the country, this can stand to grow further — thanks to all this publicity being generated — the only problem of course would be access," he said.

According to Volcom, the competition attracted an unprecedented television audience of more than 32 million worldwide, thanks to the Association of Surfing Professional's high-tech live coverage of the event.

More than 12 million people visited Volcom's Fiji Pro webpage for continuous updates with a further 1.5 million people watching the competition's live webcast, equating to around 600,000 hours of footage, of Fiji's sun, sand and surf.

Mr Seeto said the competition attracted incredible media attention and interests and could act to arouse interest in future holidaymakers.

"The media attention we garnered from the event is worth millions of dollars and not only that, the surfers will go back and talk about the friendly reception, the people and the beautiful destination," he said.

"They will go back and tell their friends and this will help people choose Fiji as a holiday destination."

Meanwhile, Tavarua Island Resort managing director Jon Roseman said Fiji could expect more of the same publicity when the 2013 Volcom Pro competition returned to our shores.

"They'll be watching again, either online, on television or from the sidelines when the 2013 Volcom Fiji Pro competition hits our waves again this June, bringing Fiji to the world once more," Mr Roseman said.


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