FIJI is preparing once again for a worldwide-organised environmental campaign known as the Earth Hour.
Joining forces with the World Wildlife Fund South Pacific (WWF South Pacific) this year are Vodafone Fiji, Suva City Council, Fiji Development Bank, ASCO Motors, and Post Fiji International Union for Conservation of Nature (IUCN) among many others.
WWF South Pacific's communications manager Patricia Mallam said a united public was an important factor in the step towards saving the planet.
"Everyone and anyone is crucial to making a difference and it is only through the unity of our efforts that we can make a real difference and protect the very system that supports our existence and survival as people," Ms Mallam said.
"After all, healthy economics, healthy homes and a healthy Fiji depend on a healthy environment.
"Earth Hour provides an opportunity for individuals to do something to ensure the survival of our planet through sustainable actions."
Ms Mallam said they would be take sustainability to new heights by cycling at night — powered by energy efficient lights.
"The night ride will not only be a first for Fiji but a first globally. We anticipate a minimum of 50 cyclists to take to the streets of Suva on the night of Earth Hour with only solar powered, energy efficient lights to guide them," she said.
The Earth Hour Night Ride is open to the public and will begin from the Suva Pony Club and proceed to the FDB foreshore behind Suva's Civic Centre.