Fiji Time: 11:49 PM on Friday 19 December

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Philanthropy channel launched

Ropate Valemei
Saturday, March 02, 2013

VODAFONE has launched its new corporate philanthropy SMS channel called mCorp or mCorporate Philanthropy.

Vodafone ATH Fiji Foundation director and trustee Divik Deo said mCorp was a Mobile For Good program of the Vodafone Global Foundation which sought to share best practices and develop partners for strategic and effective social investments.

"mCorp will share information with the business community by providing tips on strategic giving, smart giving, the types of giving, impact of giving on the community, and how it complements the overall business objective," Mr Deo said.

mCorp is a subscription-based SMS service which can be accessed through dialling *636#.

"While it will have a nominal fee of 25 cents, it will allow corporate subscribers to give towards charity through SMS," Mr Deo said.

He said all funds raised through mCorp would be channelled to Charity Alliances for community work such as charity for the disabled, desktops for children, and education and health for the needy.

"The SMS tips will be available twice a week on a Tuesday and Thursday," Mr Deo said. The foundation hopes mCorp will be a medium where the private sector, NGOs, and the community will strengthen their relationship through a common thread.