FIJI is once again being encouraged to join the rest of the world to turn off all electricity for an hour — the Earth Hour.
According to the World Wildlife Fund South Pacific (WWF South Pacific), Earth Hour is described as "the world's largest movement for the planet".
The event was launched yesterday by WWF South Pacific and it was confirmed that this year's lights-out will take place between 8.30pm and 9.30pm on Saturday, March 23.
In a statement, the organisation said the event was more than an awareness campaign.
"Earth Hour is much more than just the symbolic lights off for an hour — it consists of actions, big and small taken every hour with the aim of changing the world we live in.
"Earth Hour is a call to action that does not segregate along the lines of ethnicity, age group, gender or physical ability."
WWF South Pacific's communications manager Patricia Mallam said everybody doing something small would in turn make a difference.
"From the youngest to our most senior citizens, there are simple things that we can do to help the wheel of positive change spin," she said.
"For instance a child commits to picking up rubbish, a mother to using water sparingly and a farmer adopts organic farming."
This year, millions of people in more than 7000 cities and towns across 152 countries and territories will take part in the global effort.
"After all, healthy economies, healthy homes and a healthy Fijian nation depend on a healthy environment — that is the message of Earth Hour," Ms Mallam said.