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Fiji Time: 2:47 PM on Monday 20 May

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Council warns buyers

Ioane Burese
Saturday, March 02, 2013

THE Consumer Council is advising consumers to be aware of advertisements with conditions.

The call comes after the council repeatedly caught the same traders dealing in what it described as "misleading advertising".

Recently, a prominent supermarket, in a newspaper advertisement, stated there were promotions at its selected branches but failed to disclose the names of the branches.

"Hence, how are the consumers expected to know the branches which have these promotions?" said council chief executive officer Premila Kumar.

"The unavailability of this information will result in consumers blindly going to all branches thinking they are buying at special prices but in fact may not be getting a bargain after all."

Mrs Kumar said the supermarket was quick to apologise, saying it overlooked the issue, and corrected the advertisement in the following day's newspaper.

"The advertisement then stated that the promotions were offered at all its branches," she said.

"The council believes this was a deliberate attempt to mislead consumers by luring them to spend more.

"Hence, the council is warning traders to refrain from such unethical practices and be fair to consumers."