THE International Sugar Organisation is forecasting an increase in the demand for sugar from Africa and China to exceed 200 million tonnes by the year 2020.
And Sugar Tribunal Commissioner Timothy Brown says Fiji should improve its production to meet part of this demand when it happens.
The organisation says current global sugar production is pegged at 172m with demand expected to increase by 28 million tonnes by 2020 as a result of parallel increase in consumption from Africa and China.
Mr Brown said Fiji's total production for 2012 failed to meet local demand and the agreed quota to the European Union.
"Fiji produced a total of 161,000 tonnes of sugar last year which did not even cater for local consumption of 40,000 tonnes of sugar including the consumption rate of our Pacific neighbours which is 15,000 tonnes," said Mr Brown.
"We failed to produce the above demands apart from not achieving our quota from the European Union which is 230,000 tonnes of sugar.
"Therefore, other markets have stepped in to cover and make up for the tonnes of sugar that we lack."
On a brighter note, Mr Brown said this meant the market and the demand for sugar was readily available.
"ISO has predicted an increase in the consumption of sugar worldwide and what are we going to do about this opportunity?
"Therefore we have a team currently visiting farmers to talk to them about the opportunities that the sugar industry has.
"The market is out there immediately, we just need to produce the demand."