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Fiji Time: 3:01 PM on Friday 18 April

/ Front page / Business

Demand, focus drives D-Max

Geraldine Panapasa
Tuesday, February 26, 2013

TODAY'S global business environment is typified by the demand for reliable commercial vehicles and increased corporate focus to implement environmental and sustainable initiatives.

Those were the sentiments of Carpenters Motors national operations manager vehicles, Alvin Sharma following the recent launch of the new Isuzu D-Max vehicle.

"These challenges are at the heart of Isuzu's product development strategy, known as the SEE technology — which stands for safety, economy and environment," Mr Sharma said.

"These three core areas are the basis of Isuzu's product development program.

"The all-new Isuzu D-Max cleverly embodies this philosophy.

"The D-Max is offered in Fiji with single and crew cabs in ute form, manual and automatic transmissions, different trim grades, and four-by-four and four-by-two configurations."

He said performance, reliability, comfort and dependability were key concepts that dictated the styling of the new Isuzu D-Max.

"In our endless pursuit for more fuel efficient, comfortable ride, the Isuzu designers conducted extensive wind tunnel testing around the world, to ensure the aerodynamics of the new Isuzu D-Max created a quieter and more economical pick-up truck," he said.

"With a tough reputation to maintain and reliability to be guaranteed, the new Isuzu D-Max was subjected to countless hours of laboratory testing of environmental and climatic conditions from around the world."

He said the word Isuzu was familiar to those who had knowledge of trucks as the world's biggest manufacturer of medium to heavy duty trucks.