CARPENTERS Motors launched the latest model of Isuzu D-Max twin cab at their showroom in Walu Bay last Friday.
Isuzu, which has been in Fiji for some time storms Suva at the launch with added features and modern built to go with the weather and road conditions in Fiji.
National operations manager Vehicles Alvin Sharma said the model had not been with them before but had been a franchise for two of its competitors.
Since taking over the franchise in 2000, Mr Sharma said this new model was built with reliability and had grown.
They have launched four variances and these include D-Max 4x4 Crew Cab 3.0L, D-Max 4x4 Single Cab 2.5L, D-Max 4x4 Crew Cab 2.5L and a D-Max 4x2 Single Cab 2.5L.
He said the targeted market for the car would be corporates and twin-cab for people who used utilities.
"Isuzu is not much of a flashy vehicle and it's not destined to be. It's more of work utilities for workaholic people rather than a flashy image that are prevalent in Fiji," Mr Sharma said.
He said the cars were fuel economical, built to last its maximised performance, and the vehicle was chosen to suit the scenery in Fiji.
The cars are of good value, roomy and practical cabin, frugal engine and not the worst twin cab to drive.
He added D-Max's road manners were a big step up on what would have been class-beating standards only a few years back.
"The good news starts with steering that is respectably direct and responsive.
"On a smooth road, it steers obediently, predictably and body roll is reasonably restrained."
He said they had customers who were willing to buy.
The price ranges from $56,000 to $94,000.