IT is the most important thing attached on any processed food that people consume.
But many people do not read it carefully before buying any particular product.
Some may not be doing so because of the rush in shopping while others may just take things for granted and rely on the brand name.
Whatever the reason may be, consumers should not forget that what they buy for consumption is good for their health.
As such, the country's consumer watchdog is reminding people to ensure that they check the labels properly before buying any processed food.
"Our consumers often shop in a rush and this has proven costly to many consumers," said Consumer Council of Fiji's manager campaigns, information and media, Dorine Narayan.
"As much as consumers have rights, they also need to exercise responsibility.
"Consumers must thoroughly check any product, read about it and then purchase.
"This should be the attitude towards all food items from a small to big food items."
Ms Narayan said a good product label would have a certain list of things and consumers must look out for these as a smart shopper.
She said this would help consumers become more knowledgeable about the particular product and make the right decision.
"The responsibility does not end when you reject the item sitting on the shelf because it has expired for instance.
"As a consumer, you must bring this to the attention of the trader and report the matter," said Ms Narayan.