FLORIST Lita Young is urging women around Fiji to work hard and use their talents to upgrade the floral industry.
Mrs Young said there was a need to recognise the contribution of those in the industry. This could only be achieved if florists did their job with a good heart.
"If women arrange flowers with their heart, it will last. If the florist is not in the mood, it will not last," she said.
The mother of four who earns more than $500 a month said passion for the creative art was a must for the profession.
"I have been doing this business for more than 10 years and I love it because I do it with a good heart. Nothing is impossible."
She operates her flower shop, Grace Florist, from home with her friend and has been participating in annual flower shows in Suva. Mrs Young arranges flowers for all types of occasions and was excited about opening a shop at the Damodar City Centre in Laucala Bay, Suva after signing on as a key tenant this week.
Mrs Young supplies flowers for companies like Asco Motors, HFC and Marela House.
She hopes to expand her business to the Western Division later this year.
"My price range starts from $30 and it depends on the size of the flowers. I earn more than $500 a month which is exclusive of daily orders," Mrs Young said with orders already flowing in for Valentine's Day yesterday.
"Some customers don't like roses so some floral arrangements have other red flowers," she said.
"I always operate from home and my unique arrangements and design are my ways of marketing to my customers."
She said last year was a good year for her floral business after receiving quite a number of orders from satisfied customers.