BA businessman Mahendra Bilimoria has jumped on horses now after helping a series of sports through his generous sponsorships.
Bilimoria is sponsoring today's horse race at Namosau Racecourse in Ba.
The soccer crazy town has been hosting regular horse racing competitions lately and Bilimoria wants to give the season a good start after sponsoring attractive prizes which will be at stake today.
"This is an investment for the future.
"My sponsorship is a way of promoting and encouraging more people to take part in the sport," he said.
"During the early days, horse was used as the vessel to transport vegetables and root crops to the main market in Ba.
"So horse racing was quite popular then and I'm really thankful to the Ba Town Council for reviving it."
The day-long event starts at 10am and a huge turnout is expected in the competition.
Unlike the previous competitions, Bilimoria said there would be trophies along with medals awarded to the winning horses and jockeys in various categories.