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Fiji Time: 6:57 AM on Thursday 17 April

/ Front page / Business

Makete platform for farmers and buyers

Geraldine Panapasa
Saturday, February 09, 2013

THE Fijian government has developed a fruit and vegetable strategy with the assistance of the International Trade Centre that is focused on import substitution through increased local production and supply to the tourism sector, says F1 Mobile Solutions technical adviser Damien Whippy.

With the engagement of ITC, Mr Whippy said F1 Mobile Solutions had created a Unstructured Supplementary Services Data (USSD) menu system, SMS-based service and website collectively called Fiji Makete.

He said Fiji Makete aimed to engage farmers and potential buyers of agri-produce on a single centralised platform for buying and selling.

"Enabling hotels and other buyers to post-purchase offers in advance on a centralised information system will allow farmers to plan planting and harvesting, and take time to tailor their offer to the existing market demand," he said yesterday.

"F1 Mobile also plans to introduce SMS-based advice services for farmers to better their farming practices, in addition to other value added services."