NON-government organisations and individuals concerned about Air Pacific's application to patent its logo, which includes traditional masi designs, should raise their objections with the Registrar of Trademarks.
This, according to Attorney-General Aiyaz Sayed-Khaiyum, was the correct and only way to make views and objections known.
Making broad statements in the media, he said, was a total disregard of procedures and mechanisms that were in place where concerns could be raised.
"It is most unfortunate that we have various non-government organisations like the Fiji Women's Rights Movement that have put out press statements and various other individuals that have been raising petitions.
"The fact is there is a process that is laid out for trademark registration. No trademark has been registered as yet.
"The law states that if you want to register a trademark, make an application. The law states that when you make an application, it involves you advertising the particular trademark that you want to have ownership over," he explained.
Mr Sayed-Khaiyum said Air Pacific had not been given the patent for the designs made by local iTaukei artist Makareta Matemosi.
"We've seen correspondence from people asking why is Air Pacific doing this? The fact is that Air Pacific does not have the trademark, so how can people say that they are registered.
"They've made an application for it. Once it is advertised, there is a three-month objection period, we haven't even hit two months yet. So those people that have objections to it need to register the objections and the reasons why they are objecting to it with the registrar of trademarks.
"Only then and after the objection period will that trademark application be assessed, vis-Ã -vis any objections that may be received.
"It happens all the time.
"People register trademarks, sometimes it gets registered, sometimes it doesn't," he said.