A NEW initiative to mark the World Cancer Day in the hope of raising awareness of this killer disease was launched on Monday.
The Fiji Cancer Society in partnership with the Vodafone ATH Fiji Foundation launched Vodafone's mCancer program which aims to raise awareness on the types and symptoms of cancer, prevention, risk factors, virus exposure and much more via sms and wireless network.
Vodafone ATH Fiji Foundation director Divik Deo said because of the ubiquity of mobile phones, mCancer sought to reach a larger population of Fiji with an aim to steer people away from cancer through raising awareness.
"mCancer is a not-for-profit program that will benefit the unreachable, underprivileged and vulnerable communities as well as the general populous," said Mr Deo.
mCancer services will be free for now and a charge of three cents will apply after three months. All the profit will go towards the Fiji Cancer Society.
Cancer survivor, Dr Tukaha Mua of the Fiji Cancer Society said this was an important initiative and would make a big impact.
"This is also a big source of income for Fiji Cancer Society," Dr Mua said.
"The society relies on charity to be run and nearly $100,000 is needed every year to cater for all sorts of expenses."
The mCancer program was launched by Miss Fiji 2012 Drue Slatter who said she was fully behind the mCancer initiative.
"This is very relevant as nearly everyone has a mobile phone these days and it's an important health initiative as well."
mCancer can be accessed by dialling *979# and following the steps from there on.
All tips will be compiled by the cancer advisory doctors.