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Rise in Indian tourists

Mereseini Marau In New Delhi, India
Saturday, January 26, 2013

FIJI is targeting high-end tourists from India considering the number of visitor arrivals from the subcontinent tripled since 2010.

Ministry of Tourism permanent secretary Elizabeth Powell, during the tourism roadshow in New Delhi, India, said tourist arrivals from India last year was around 3000.

Ms Powell said the number of visitor arrivals from India had increased after the roadshow started in 2011,

"The Indian market is growing exponentially. It is a very strong growth," she said.

In 2010, the number of tourists from India was 1800, in 2011 2200 and more than 3000 last year.

But the tourism stakeholders are not focusing on any ordinary Indian traveller.

"Fiji is not for every Indian traveller. We are targeting high ends," she said.

Ms Powell said most tourists from India arrived in the country for weddings, honeymoon and family packages.

Recognising that, tourism stakeholders in India for the roadshow made sure the focus was on luring the visitors to Fiji.

Ms Powell commended the Tourism Fiji office in Mumbai for its effort in marketing Fiji.

"They have been doing very well and I'm so pleased with them," she said. The number of property representatives at the roadshow had also increased since 2011.

"In 2011, we had six reps, nine reps in 2012 and now we have 12," she said.

And some of those reps were representing more than one property.

The tourism stakeholders were in Ahmedabad, Bangalore, Mumbai, Delhi and Kolkatta.





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