FIJI featured highly as the premier wedding and honeymoon destination at this year's Canberra Bridal Expo this week in the Australian Capital Territory with interested parties seeking wedding and honeymoon packages in Fiji.
According to a government statement, Fiji's High Commission in Canberra staff members kicked off niche marketing activities at the expo which also featured more than 130 individual requests for specific follow-ups on wedding packages to Fiji on one day alone.
With weddings in Australia costing an average of $A36,000 ($F70,000), for less than half the average price, couples are casting their eyes to Fiji's shores.
The statement said the Fiji High Commission has embarked on a campaign to selectively market Fiji as the premier, high quality wedding and honeymoon destination for Australians, capitalising on the high Australian dollar, resorts to suit a variety of budgets and the frequency of flights on Air Pacific.
The Fiji High Commission has urged wedding planners and vendors to maintain the high standard in the industry and has assured stakeholders of the continuing support towards capturing a higher share of the lucrative Australian market.
Just a day after the expo, the High Commission received confirmed wedding bookings comprising more than 100 travelling guests, with over a dozen follow-up calls on wedding packages referred on to Tourism Fiji's Sydney office.
The statement said that as part of its participation at the expo, the High Commission arranged for the sponsorship of national carrier Air Pacific and Koro Sun Resort towards the major prize, a Fiji honeymoon including seven nights in Fiji for two adults, accommodation, meals and airfares.
The High Commission also secured an exclusive destination feature on Fiji, Air Pacific and Koro Sun in the highly acclaimed Wedding Guide — Canberra and Sydney ahead of rival destination promoters for Bali, Phuket, Thailand and Santorini; the magazine will be distributed exclusively throughout the major markets of ACT and NSW.