LOCALS will soon be able to see how Tourism Fiji plans to market the country as a holiday destination when a brand new marketing campaign is launched later this year.
'Fiji, where happiness finds you' will replace 'Fiji Me' as the global marketing tag line and Tourism Fiji's newly-appointed CEO Rick Hamilton said the campaign truly reflected Fiji and its people.
"As soon as you step off the airplane you feel relaxed. The genuine warmth and generosity of the people just overwhelms you and the scenery and properties are absolutely stunning," he said.
"So, I feel that the new campaign captures the very essence of Fiji as a holiday destination and this is what we will look at using to bring more visitors into the country."
Tourism Fiji chairman and managing director and Air Pacific CEO David Pflieger said the rebranding and the new slogan were a sure winner.
"'Where happiness finds you' as the new tag line is a true reflection of the comprehensive view of the world that we want people to have about Fiji," he said.
"It's absolutely a stunning country and has absolutely amazing people. But at the end of the day what people look for when going on vacation or honeymoon or dive trip is they want to go to a place where they can relax and find happiness.
"And the unique thing about Fiji is you don't have to look for it very far because it's right here."