THE Rakiraki Town Council has begun an awareness campaign to educate ratepayers on the importance of keeping up with their dues.
Rakiraki interim special administrator Seini Vunivutu-Raiko said since the municipality began levying rates late last year, the response from the community has been relatively slow.
"This was to be expected because it is a very new concept for ratepayers and business houses alike.
However, where businesses have begun to realise and accept that business licence fees are to be paid, residential ratepayers are still reluctant and ignorant to some respect," she said.
"In this regard, our staff have begun an intensive awareness campaign to advise people of the reasons why rates are levied and the benefits that could be derived if everyone paid their dues."