WESTPAC Banking Corporation has opened a dedicated personal banking centre in Lautoka.
General manager Fiji, Adrian Hughes said Westpac Challenge Plaza was the first ever branch of its type to be opened in the history of banking in the country.
Riding on the back of what he described as 'a very successful 2012' had allowed Westpac to develop branches committed solely to personal customers.
"We have had a hugely successful 2012 which has given us the opportunity to develop branches like this," he said.
"The opening of Westpac Challenge Plaza brings our total branch representation to 20 and furthers our commitment to the people of Fiji. We are a strong and secure bank that has proudly been serving generations of Fijians since 1901. This centre is a testament of our continued commitment to the people of Fiji. It also shows that we are confident about the economic outlook in Fiji and we are very excitied and optimistic about growing our business in the West," he said.
Mr Hughes revealed that the opening of the personal banking centre was in response to customers' feedback.
"Our personal customers in Lautoka have been telling us for some time that they want a more convenient location to do their banking and easier access to automatic teller machines, internet banking and foreign exchange services. Now our personal customers will have access to these products and services in the heart of Lautoka City supported by 10 experienced and committed staff," he said.
Westpac Challenge Plaza's first customer Gyanendra Naidu hailed the opening of the Lautoka branch when it opened its doors for business yesterday.
"The branch is conveniently located and will save people time. I would like to thank Westpac for putting customers first," he said. Chief guest at the opening and Westpac's oldest customer, Chhabildas Jamnadas, 83, wished the bank well in its future developments in the country.
This year Westpac celebrates 112 years of serving the Fiji community. The bank employs more than 470 staff.