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First hit for 2013

Dawn Gibson
Tuesday, January 15, 2013

TABLE No. 21, a film that was shot in Fiji last year, has been dubbed the first hit of 2013 by One India Entertainment, an Indian online news site.

According to a review by the news site, Table No. 21 faced tough competition while vying for the Box Office choice.

"The year 2013 commenced with five movies battling to become the first hit of the centenary year of Hindi cinema. It turns out that Table No. 21 has left its competitors far behind in the race to be the first hit of 2013," the site reported.

The news site attributed much of the movie's achievement to the marketing style it used.

"Apart from the unique storyline, what helped Table No 21 in gaining advantage over the others was its unique marketing strategy. The marketing team did a great job in identifying its target audiences and nailing it with promos and contests that aimed at attracting moviegoers," it said.

Within four days of the movie's release, it collected up to $F2.2million.


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