STAFF members of the University of the South Pacific Fitness Centre have taken out the final Bula Friday competition prizemoney, netting $900 for their efforts.
They were announced winners ahead of close competition from Radisson BLU Resort and South Sea Cruises.
Senior staff members of The Fiji Times who judged the competition said USP Fitness Centre staff members' poses set them apart from the rest of the entries.
"The idea of Bula Friday permeating the gym was one we quite enjoyed. Just looking at their poses and attire made us want to get into the spirit of exercising as well," the judges said.
"That being said, all the entries were outstanding in their own right and the response from different workplaces to this has just been overwhelming.
"This week we want to give special mention to the staff of Radisson BLU Resort and also to South Sea Cruises as they made efforts with their poses as well," the judges added.
Radisson BLU marketing executive Marika Seru said the Bula Friday competition was one that brought out the unique bula attire present in the country.
"It gets people in the mood and spirit. It brings out the creativity in the participants in the way they pose for photos or where the photo is taken. It also showcases the fantastic designs of our bula attire.
"The bula spirit means everything to the Radisson BLU team. When guests visit our property, they have a fair idea on what bula is and what it means. We then in turn use this in our service and how we showcase our culture. We make sure that the bula spirit goes back with them when they return home. A lasting impression," he concluded.
Lailanie Burnes of South Sea Cruises echoed Mr Seru's sentiments saying the bula spirit was something they wanted to share with tourists and locals alike — a source of national pride and identity.