TO ensure a safe road environment for people in the Northern Division this festive season, police launched its road safety initiative as part of the third phase of Operation Blitz yesterday.
The initiative saw traffic officers sacrificing their Sunday by conducting road patrols in Labasa and also distributed bumper stickers to motorists.
At the launch, Assistant Commissioner of Police Ravi Narayan said their efforts to reduce road fatalities in the country would only be made possible if they worked together with the community.
"Don't just stop the vehicle for the purpose of distributing stickers.
"Instead, talk to them and explain the content of the stickers so there is an enhanced relationship between the officer and the driver," he said.
"This way, we are building a mutual relationship where drivers can fully understand our work and comply with it.
"If we want the community to help us, we must first play our part as this will trigger a good relationship that will later result in a big improvement in our line of work," said ACP Narayan.
Director traffic Senior Superintendent of Police Mahesh Mishra said officers were also deployed to various parts of Vanua Levu to carry out such work.
"The third phase was launched this month in the west and Central Division and now we are taking the momentum up north in our effort to create an incident-free festive season," he said.
"Our men have been working tirelessly to make our roads safer and we are out there to protect and provide safety for everyone," he said.
"This operation will end in January next year and we hope that the message is positively filtered down to the community."
SSP Mishra said the operation was a collective effort from relevant stakeholders such as the Land Transport Authority, Ministry of Health and the transport industry to name a few.