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New 'storm edge' design

Ropate Valemei
Saturday, December 22, 2012

THE all-new 2013 "Storm Edge" design Hyundai Santa Fe was officially launched on Thursday night at the Novotel Convention Centre in Lami.

The all-new Santa Fe showcases the brand's cutting-edge capabilities through its 'Fluidic Sculpture' design, impressive fuel economy and a host of features to delight drivers and passengers with high expectations for functionality and comfort.

Carpenters Motors director/general manager Roger Powell said the all-new Santa Fe was a confident and highly capable crossover built for today's family, with flexible space, premium interior amenities, and outstanding performance courtesy of dramatic weight savings and segment-first technologies, impressive fuel economy and advanced safety.

Mr Powell says the exterior of the Santa Fe invokes the impression of irrepressible motion through its own design concept called Storm Edge, which captures the strong and dynamic images created by nature during the formation of a storm.

"The futuristic and urban-style design, with its bold hexagonal front grille, lets people know immediately that Santa Fe is a Hyundai and is a further representation of its 'Modern Premium' image.

"We, along with Hyundai, believe that the all-new Santa Fe will be a great answer to families with two or more kids that seek the size, flexibility and capability of a crossover at the same time."

While both first row headroom and second row legroom are increased for more space, he said seating convenience was improved by lowering hip point and ground clearance.

"The new Santa Fe is also economically appealing without sacrificing fun to drive."

"As part of the company's efforts to reinforce a unified brand image, Hyundai has adopted a new global naming strategy of one consistent name for one model worldwide."

To create the illusion of constant motion, he said Hyundai designers use a three-bar hexagonal front grille, LED headlight accents, low stance, rising beltline, roof spoiler and wraparound taillights.

He said the design elements also included standard chrome grille and door handle accents and body colour mirrors.

"High-strength steel also allows the suspension to work optimally and reduce weight."

In addition, anti-corrosion steel was applied to 70 per cent of outer frame and floor structure.

He said the all-new 2013 Santa Fe is expected to elevate the Hyundai brand to another level, in line with its "Modern Premium" image.

"We have had six confirmed sales on these vehicles, sight unseen, so far and we eagerly look forward to many more to come."

He says the Hyundai vehicle sales have been steadily increasing in Fiji, growing from below 10 per cent several years ago to a strong 22.4 per cent market share in 2012 year so far. Therefore, he said it was now the number two genuine automotive franchise in Fiji. The Santa Fe is available presently in four variants namely 5 Seater FWD GL—unleaded, 5 Seater 4WD GLS—unleaded, 7 Seater 4WD GLS—unleaded and the 7 Seater 4WD GLS Luxury Leather—diesel.

Carpenters Motors will be introducing two more variants, the 5 Seater 4WD GL— unleaded and the 7 Seater 4WD GL—Diesel Fabric in February 2013.

* Fact file

* Hyundai vehicles are fuel efficient and come with an extended three years/100,000kms.

* In Fiji market it is available in a 2.4L unleaded version and 2.2L turbocharged version.

* It rides on a 2,700mm wheelbase, with an overall length of 4,690mm, height of 1,680mm, and width of 1,880mm, while lowered height.

* 5 Star Safety rating with the Insurance Institute for Highway Safety and the Australasian New Car Assessment Program.

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