WITH the theme for World Human Rights Day being 'My Voice Counts', Fiji Media Watch (FMW) has made its voice heard by calling for transparency and accountability.
The NGO said there was a need for a free media environment and for people to become more critical about the information they consume.
"The vision and mission of the organisation (FMW) revolves around building a free and responsible media environment," said executive director Agatha Ferei.
"It also builds capacity of Fiji citizens to become critical consumers and/or producers of mass media information."
"In 2010, the government introduced the Media Industry Development Decree, thus establishing itself as a watchdog to monitor the media," according to a statement from the organisation.
Adding to this, Ms Ferei said there was a need to "strengthen the freedom of the media as a medium in which Fiji citizens can participate actively in the governance of the country".
"And through which they exercise and monitor the respect for human rights as well as contribute to democracy-building."
She said the missing links of transparency and accountability needed to be restored.