AFTER four decades in the tourism industry, the owner of Castaway Island Resort and Outrigger on the Lagoon, Geoffrey Shaw, witnessed many positive changes.
However, he is also of the view that more can be done to reinvigorate investment in the sector.
While the industry had developed in terms of new businesses and infrastructure improvements over the past 40 years, the resort proprietor said there were two key building blocks that could reignite further tourism investment and development.
"These are the continued recognition of industry worth and further hard dollar commitment to Fiji tourism by government and reinvestment by current tourism operators which in itself will stimulate investor interest and confidence," he said.
Mr Shaw said the current administration's commitment to the industry was testimony to its importance to the country.
"The 2013 Budget delivered by Prime Minister Bainimarama underscores his government's commitment to tourism with a continuance of substantial funding for tourism Fiji.
"The allocation totalling $26.5million is consistent with the government's commitment to the sector and recognises the vital role tourism plays in the Fiji economy."
Mr Shaw urged tourism operators to reinvest in their properties and services to enhance visitor comfort and experience.
"Over the past years my company and some others have reinvested heavily in our resorts with the aim of enhancing guest experience and our positioning in a marketing sense.
"Further reinvestment by the industry at this time will in itself further stimulate investor interest and confidence in new ventures."