THE Sanatan Dharm Pratinidhi Sabha of Fiji wants the popular Hindi song 'Radha on the Dance Floor' from the super hit movie Student of the Year banned in Fiji.
The Sabha claims that the song labels Lord Krishna's consort Radha as "sexy" and gives derogatory reference to the Hindu goddess.
Sabha national secretary Vijendra Prakash said the song was an insult to the sentiments of Hindus who worshipped Lord Krishna.
"Radha in Hindu belief is an incarnation of Goddess Laxmi and the language used in the song is not right," Mr Prakash said.
He said it was shameful and shocking to hear the local radio stations playing the song.
"The song is unacceptable and anything for entertainment purpose which involves any religion should not be allowed," Mr Prakash said.
"Such language is not only vulgar but very hurtful.
"People need to understand that these kind of things can cause a lot of damage to children who are at their learning stages," he said.
Mr Prakash said they had written and talked to radio stations seeking to ban the song.
"We will monitor the song and if it continues to play over the radio, the Sabha's executive board will decide on further steps that can be taken," he said.
Attempts to contact Communications Fiji Limited boss William Parkinson yesterday were unsuccessful.
However, Fiji Broadcasting Corporation chief executive officer Riyaz Sayed-Khaiyum said he had not received anything from the Sabha regarding the call to ban the song.
Meanwhile, the song has been banned in India following protests and requests from numerous religious organisations.