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Fiji Time: 2:02 PM on Monday 21 April

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Journalism evolves

Geraldine Panapasa
Saturday, December 08, 2012

JOURNALISM is evolving in line with technological change, says News Limited CEO officer Kim Williams.

In an address to members of the Melbourne Press Club at the Crown Casino and Entertainment Complex last week he said the smartest young journalists and the most adaptable veteran journalists were inventing the future of journalism and carving out great careers at the same time.

"They get 'technology' because they've grown up with it. They 'get it' not just technically but socially," he said.

"They understand how it can entertain, how it can enlighten, how it can generate revenue and sometimes how it can change the world.

"While the methods the new journalists employ maybe innovative, their content is both thought-provoking and informed by the old-fashioned journalistic crafts of investigation and interrogation.

"The kitchen can sometimes be more revealing than the interview studio.

"And they're doing all this in a way that attracts people who may not otherwise think much about politics, and in the process attracting them to the media, encouraging them to think about their democracy, and generating advertising revenue.

"More than this, many of our journalists have moved towards a completely different way of interacting with their audiences. Journalists are no longer the gatekeepers and purveyors of unimpeachable wisdom.

"They now hold a conversation with their readers through the marvelous medium of digital technologies — changing in quite profound ways what it is that we all do."

Mr Williams said what the young people and veteran reporters were doing proved that quality journalism was not dying — it was simply evolving into something different and possibly better.

He said the onus was on decision-makers to back those journalists and see the trend as "our friend".