THE Christmas and New Year's season is not the time to increase the price of chicken, says Chamber of Commerce and Industry president Swani Maharaj.
Mr Maharaj's comment follows the increase in domestic chicken prices in major supermarkets effective from November 12.
"Christmas and New Year's is not the time to increase the price of chicken as families are struggling to budget their money for food, gifts and other things," he said.
He said the increase was not fair as local manufacturers chose the festive season to increase the price.
Shop n Save Supermarket managing director Ratan Deo said despite the increase they would slash their chicken price for customers.
"The price increase will not be evident this month and January but it will be in February next year."
He said their price for a carton of chicken No.16 was $146.90, $150.90 for No.17 and $155.80 for No.18 chickens. RB Patel supermarket also confirmed chicken prices had increased since last month.
Customers wishing to buy second grade bags of chicken from Goodman Fielder can expect prices to range from $80.70 to $104.41 for Numbers 10-15 sized chickens.
Meanwhile, the Consumer Council of Fiji will monitor the availability of chickens around the country following mounting consumer complaints of its shortage.