NABUA shoppers were among the excited bunch at the opening of the new Rajendra Prasad Foodtown supermarket yesterday.
The outlet, located beside the Shop n Save supermarket, boasts a cafeteria and liquor department, the latter is expected to open sometime next week.
Rajendra Foodtown Suva branch manager Aman Ram said this was the ninth supermarket chain to open in Fiji with another planned for the Damodar City Centre.
"I cannot reveal how much it cost to set up the supermarket but our customers can be rest assured they will get the best when they shop with us," he said.
"Some supermarkets rent space and they use this as an excuse to increase the price of goods. Whenever we open an outlet, we try not to rent the building and that factor keeps the prices of our goods and products low.
"In terms of our location, I think it's good to have competition and with the festive season around, this is an opportune time for shoppers to take advantage of the specials we have at our new outlet."
Mr Ram said the supermarket would open for business seven days a week from 8am to 7pm, weekends from 8am to 4pm depending on demand and on Christmas Day from 7am to 9pm.