THE consumer must always be at the centre of what the media industry was all about, said News Limited chief executive officer Kim Williams in Melbourne, Australia last week.
Mr Williams said each delivery method by the media had a different personality and consumer requirements.
While the nature of the digital technologies now being invented had shifted power from producers to consumers, he said digital recorders like Foxtel's IQ set top unit, Internet Protocol TV, web-based catch-up TV services, vodcasts, podcasts, online newspapers and Twitter allowed consumers to determine what, when and how they consumed.
"These devices are enabling consumers to participate in creating media stories themselves.
"These consumer preferences are obviously going to have profound implications as to how the media organises resources, constructs and manages our infrastructure for sustainable financial outcomes," he said.