Fiji Times Logo

Fiji Time: 6:35 AM on Tuesday 2 September

/ Front page / Business

Consumers at the forefront

Geraldine Panapasa
Friday, December 07, 2012

THE consumer must always be at the centre of what the media industry was all about, said News Limited chief executive officer Kim Williams in Melbourne, Australia last week.

Mr Williams said each delivery method by the media had a different personality and consumer requirements.

While the nature of the digital technologies now being invented had shifted power from producers to consumers, he said digital recorders like Foxtel's IQ set top unit, Internet Protocol TV, web-based catch-up TV services, vodcasts, podcasts, online newspapers and Twitter allowed consumers to determine what, when and how they consumed.

"These devices are enabling consumers to participate in creating media stories themselves.

"These consumer preferences are obviously going to have profound implications as to how the media organises resources, constructs and manages our infrastructure for sustainable financial outcomes," he said.


Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. Going Golan
  2. Tough but right
  3. Military not taking sides
  4. Rewa victory
  5. 'Kavaholics' told to drink in moderation
  6. Accident in Nadi claims man's life
  7. Police complete Soko death probe
  8. Breakdown concerns
  9. PM: Negotiations with Al-Nusra Front proceeding
  10. Roosters move to second

Top Stories this Week

  1. Shocking discovery Tuesday (26 Aug)
  2. Van Gaal unhappy Wednesday (27 Aug)
  3. Unhappy Fijians Tuesday (26 Aug)
  4. Commander confirms captured soldiers 'safe' Friday (29 Aug)
  5. Unacceptable Tuesday (26 Aug)
  6. Police act Wednesday (27 Aug)
  7. Show of support Thursday (28 Aug)
  8. Going Golan Monday (01 Sep)
  9. Dad tells of heartache as son is buried Wednesday (27 Aug)
  10. Rebels take our soldiers Saturday (30 Aug)