Fiji Time: 10:43 PM on Friday 31 October

Fiji Times Logo

/ Front page / Business

Consumers at the forefront

Geraldine Panapasa
Friday, December 07, 2012

THE consumer must always be at the centre of what the media industry was all about, said News Limited chief executive officer Kim Williams in Melbourne, Australia last week.

Mr Williams said each delivery method by the media had a different personality and consumer requirements.

While the nature of the digital technologies now being invented had shifted power from producers to consumers, he said digital recorders like Foxtel's IQ set top unit, Internet Protocol TV, web-based catch-up TV services, vodcasts, podcasts, online newspapers and Twitter allowed consumers to determine what, when and how they consumed.

"These devices are enabling consumers to participate in creating media stories themselves.

"These consumer preferences are obviously going to have profound implications as to how the media organises resources, constructs and manages our infrastructure for sustainable financial outcomes," he said.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. Black sea
  2. Son gives evidence
  3. Call to pressure Fiji
  4. Mission to save islands from drowning
  5. Office marks remembrance
  6. Businessman urges province to support education of children
  7. 'Robust Bill of Rights'
  8. Detect, treat and cure
  9. Giants win World Series
  10. Fete aims for $156k

Top Stories this Week

  1. PM's worry Sunday (26 Oct)
  2. Ryan speaks out Monday (27 Oct)
  3. 'Widespread abuse' Monday (27 Oct)
  4. Passport scam Wednesday (29 Oct)
  5. Theft by workers Monday (27 Oct)
  6. Equal rights Tuesday (28 Oct)
  7. Alert over fake visas Tuesday (28 Oct)
  8. Kepa: Treat all equally Monday (27 Oct)
  9. Black sea Friday (31 Oct)
  10. Woman dies in accident Wednesday (29 Oct)