THE sale of pirated goods and counterfeit products is rife in the country and the head of the copyright enforcement unit at the Fiji Intellectual Property Office says the biggest culprits are DVD movie and music retailers.
However, Terence O'Neill-Joyce also says counterfeit mobile phones and laptops and electrical items are also being passed off as genuine items in many outlets.
He said it was important for the public to be aware that purchasing counterfeit goods denied them basic rights, including the right to seek redress should the items not perform as promised.
"The people of Fiji need to wake up to the level of counterfeit and pirated items," he said.
"How can you expect to get after-sales service and back-up when the product you're purchasing is not genuine?"
Mr O'Neill-Joyce cited a few examples of how piracy continued despite the existence of copyright laws and legislation.
"Twilight Breaking Dawn has only recently been released in cinemas around the world and DVD distribution of the movie has been postponed to maximise on the big screen release.
"Yet, copies of this movie were on sale at DVD outlets in Fiji when the movie debuted in cinemas here.
"The question that needs to be asked is how did this happen?"
Mr O'Neill-Joyce said border authorities and Customs officers needed more training and instruction on how to identify counterfeit and pirated goods when they entered the country.