HOW proud the guy at Honda must have been when he finally cracked what women want in a car. "It's not fuel efficiency or anti-lock brakes," he cried (probably). "What those ladies need is an anti-wrinkle car!"
"She's" is rolling into showrooms in Japan. Its windscreen blocks 99 per cent of wrinkle-causing UV rays and the "Plasmacluster" air-conditioning system pumps out ironically charged particles, thought to make skin softer.
There are baby-pink details throughout the car - pink stitching in the seats, steering wheel and floor mats, as well as pink metallic around the gear stick and displays.
The standard model has a shiny pink paint-job, though it comes in brown and white, too - colours, say the company, that complement eye shadows.
And the best part? There's a heart instead of an apostrophe in 'She's'. How sweet.