HOME Finance Company (HFC) has opened its doors to assist cane farmers with a new loan scheme.
The company launched its cane farm loan at the Friendly North Inn on Wednesday night.
Tui Macuata Ratu Aisea Katonivere said the local institution had played an important role in nation-building by supporting local entrepreneurship and individuals.
"In the last 18 months, the company has introduced new products and services with revamped home loans, personal loans (secured and unsecured), asset finance loans and other savings products," he said.
"The new cane farm loan has seen the company achieve another milestone by assisting sugarcane farmers who have kept the Fijian economy rolling. The government is doing its best to revive the sugar industry and organisations like this have come in at the right time to assist with government's initiative."
HFC's chief executive officer Isikeli Tikoduadua said they decided to launch the scheme in the north because of the high number of cane farmers in the region.
"We assess and analyse the progress of farmers in their respective farms and if they meet our criteria, they can loan any amount from us," he said.