SEVEN-hundred-and-seventy-three drivers were booked in the Western Division for speeding in just 12 days.
The figure, according to police, was disturbing as it revealed that drivers did not care, blatantly disregarding road rules despite the widespread media publicity on traffic crackdown exercises.
Statistics released by police showed that besides the 773 speeding drivers, 555 drivers were booked for other traffic offences in the west from November 7 - 19.
Traffic director Senior Superintendent of Police Mahesh Mishra said it was unfortunate that drivers continued to register a high number of bookings.
"This is telling us that drivers are intentionally not taking our warnings seriously and therefore should be prepared to face the consequences," he said.
"Our best advice to drivers is this. Every time you get behind the wheel of a car, think about your loved ones and the pain you'd be causing if you were involved in an accident or you cause an accident."
He said the police were working closely with the Land Transport Authority over the course of Operation Blitz.
"All our bookings are referred to the LTA where they will make the necessary decision especially in regards to habitual offenders," he said.