FIJI has the potential to make it big in the modelling industry through hosting events such as the World Supermodel Pageant which has started at the Pearl South Pacific Resort and Spa in Deuba.
Miss Earth Fiji and Miss International Fiji national director Anshu Lata said modelling in Fiji was now being recognised through such beauty pageants happening often in the country.
Ms Lata said the beauty pageant was a global platform and to have major pageants coming to Fiji was good exposure not only for the modelling industry but for the tourism market too.
She said the event was going to promote the tourism industry in a big way and would help build Fiji's economy.
"It will also give a lot of exposure to Fiji in the entertainment industry, where more people are trying out new things," Ms Lata said.
"There are a lot of industries in Fiji that people have always been focused on but not a lot of attention has gone to the entertainment industry and the beauty pageant will surely boost the idea.
"If we look at the entertainment industry and showcasing of talents, modelling has been picking up but in the pageant the models get exposed to other activities like kayaking and snorkelling which is something they do not usually do."
She said the beauty pageant being held in Fiji was also another way through which Fiji could build its global partnership.
"In this World Supermodel Pageant there is women empowerment which is being highlighted the most in Fiji through the government," she said.
She said it was great for women from different cultural backgrounds and beliefs to come together and share their experience and knowledge with other women from around the world.