THE safety of children is everyone's responsibility, says Save the Children Fiji chief executive officer Chandra Shekhar.
Speaking at the start of Save the Children Fiji's Blue Ribbon campaign on National Child Abuse Prevention Month, Mr Shekhar said every community member was responsible for ensuring that each child was safe.
"It's not only the parents' or guardians' responsibility to ensure their child is safe, it is also the members of societies and of our communities," he said.
"Whether it is church leaders, youth leaders or even sports personalities, each person has a duty to guarantee a child feels safe and secure in their home, school and community."
Mr Shekhar said the number of child abuse cases in Fiji was of concern to the group and the issue needed to be addressed by all members and stakeholders.
"For our part, we create awareness on child abuse and educate parents and young children on what they can do when a child is being abused.
"It is important for children to know that there are places that they can go to report such cases and likewise for parents."
Mr Shekhar said Save the Children Fiji had begun a national campaign to distribute information pamphlets and blue ribbons to various private and public offices during the National Child Abuse Prevention Month.
He said those with knowledge of any form of child abuse should go to relevant authorities and report the matter.
"We do receive reports of child abuse and we refer them to either the Social Welfare or to the police," he said.
November has been declared National Child Abuse Prevention Month.