WITH November declared the National Child Abuse Prevention Month, government agencies and relevant stakeholders have been campaigning to fight for the rights of children.
Yesterday, Save the Children Fiji moved across private and public agencies distributing blue ribbons while spreading the message of child abuse.
Save the Children Fiji district co-ordinator Gulsher Ali said the group was working with communities throughout the month to raise awareness on child abuse and its prevention.
"We are proud to be part of this national effort and we are working with our community to build effective services and to strengthen families and the same is strongly advocated from the top to the grassroot level of our society largely focusing on our school children," he said. "Child abuse is one of the greatest tragedies of our times but it doesn't have to be."
Mr Ali said people could prevent it by building communities that were committed to families.
The blue ribbon campaign began in Virginia in 1989 when a grandmother, Bonnie W. Finney, tied a blue ribbon to the antenna of her van "to make people wonder".
The story she told inquisitive members was about the abuse of her grandchildren which ultimately led to the brutal death of her grandson. Millions of people across the US have since joined the campaign.