PRODUCTION of the first-ever Chinese television series to be shot in the country was launched in Nadi on Monday.
Samuela Savou, trade commissioner with Pacific Islands Trade and Invest based in Beijing, said the $2.6million 50-episode series titled Love In Fiji would be beamed to about 100 million viewers in China, providing a unique marketing opportunity for the country.
"The production will promote and lift the awareness of Fiji, its beautiful tropical scenery, it's warm and friendly people and the Fiji tourism product to the China market," he said.
The investment is by the Suzhou Youth Travel Group, the parent company of the SSS International Hotel located at Nasau in Nadi."
Mr Savou said the success of the television series could see more Chinese TV series and movies being produced in Fiji.
With the first scenes filmed in China, Love in Fiji is a story about a businessman who arranged for his daughter to marry the heir of a wealthy business empire. On their scheduled wedding day the bride decides to do a runner. Upon arrival at the airport, the only destination that does not require a visa is Fiji and she flies here.
The shoot was launched by Minister for Youth and Sport Viliame Naupoto and Vice-Governor of Jiangsu Province in the People's Republic of China, Jiang Weiguo.