BISCUIT Company of Fiji Limited achieved a milestone winning the Vodafone and Westpac Prime Minister's Exporter of the Year Award for the second year in a row.
The company was named the 2012 main award winner at the Intercontinental Fiji Golf Resort and Spa in Natadola last night.
Biscuit company factory manager, Dhirend Singh, said he was proud of the company's achievement for the past two years.
Mr Singh dedicated the achievement to all the employees, managers and board directors for their efforts.
"This is a proud moment for the company and we dedicate this win to all our staff, managers and the good guidance from our directors," he said.
"To be named the exporter of the year for two years in a row, is an achievement for our company," he said.
Prime Minister, Commodore Voreqe Bainimarama said the winners deserved special commendation over the past year in maintaining their performances in the face of some major setbacks at home.
"This is one of the most significant events on the national calendar because one of the most critical aspects to Fiji's prosperity, is to have a thriving export," he said.
"A country's exports are its currency in the world.
"The quality of the goods and services we offer and the price we get for them is vital for the health of our economy.
"It helps determine the value of our dollar, it brings us the foreign exchange we need to buy goods from elsewhere and help us reduce our trade deficit.
"Our national brand also brings us prestige. If the Fijian Made tag is synonymous with quality, then Fiji itself stands tall.
"So it's important to overestimate the importance of our exporters to the lives of every Fijian," the Prime Minister said.
Commodore Bainimarama said the government firmly supported businesses because they provided people with jobs, and the surest way to lift them out of poverty.
"By helping business to grow and take risks, we are creating opportunities for our people to find jobs and start their own small businesses," he said.
"In achieving this objective, my government has a holistic approach.
"It also will not hesitate to review structures and relations that have been an impediment to sustained economic growth and creating sustainable livelihoods.
"These impediments have fostered corruption and uneven playing fields, cronyism and jaundiced system."
The Prime Minister said the FNPF reform was one such initiative.
"Some so-called prominent economists and those who benefitted from a skewed system criticised the reforms."
"Those very reforms have now resulted in international recognition of an award to FNPF as a leading critical economic sector," he said.