PACIFIC HARBOUR was once the most popular spot for budding musicians and bands alike to showcase their talents and make names for themselves.
With the music came the tourists and valuable tourism dollars.
But that was over two decades ago.
In the 20 years since then, the development of the hotels and the music industry in Nadi, along the coral coast and in Suva changed the dynamics of not only tourism but the performing scene in Fiji.
But the past three years has seen the emergence of the Jim Beam Uprising Festival of Music, Dance and Lights put Pacific Harbour back in the spotlight as a hub for tourists and musicians.
And according to the festival stage and production manager Rob Verma, this is exactly what the festival aimed to do.
"The popularity of this has really grown and now we see tourists coming in fleets of taxis all the way from Nadi and the Coral Coast to be here at the festival, over 50 per cent of the crowd last year were tourists" Mr Verma said.
"This type of festival is good because it creates that awareness of Pacific Harbour among tourists and the local people."
Mr Verma said the local community also seized the opportunity to promote the festival with The Pearl Resort becoming a sponsor for the first time this year.
"The support by the business community out of Pacific Harbour has been overwhelming. If you look at the prints and designs for the posters, they were all done by companies here," he said.